Oxford University Press & Clever-Stuff First-to-market with U3-enabled digital English Dictionary
Mayo, Ireland, 4th July 2006: Clever-Stuff Limited, the digital consumer products specialist today announces it has entered an exclusive marketing partnership with Oxford University Press to launch the first U3-enabled Concise Oxford English Dictionary, with its UK & Ireland market leading disgo (www.mydisgo.com ) and busbi (www.busbi.biz ) U3-enabled USB flash memory drive products.
The Concise Oxford English Dictionary will be generally available in early August 2006 from a number of major retail outlets in time for the back-to-school education market including Argos, Dixons and PC World. A fully functional preloaded copy of the dictionary is offered with the drives in the form of a 30-day free trial which can be converted to a permanent licensed copy via Clever-Stuff’s online Portal (www.clever-stuff.ie ). The target introductory retail price is likely to be £14.99 (incl. VAT).
The Partnership:
“Clever-Stuff is delighted to be working with the Oxford University Press to help create a new market for smart drives containing valuable digital reference products. We both share the same long term vision for the application of this technology and expect this emerging market to be worth more than €40 million globally by 2010,” said Lorraine Hughes, Head of Business Development at Clever-Stuff.
“We continue to search for new ways of extending the market for our portfolio of award winning reference publications, including the UK’s best-selling dictionary. The new partnership with Clever-Stuff will enable us to address the changing needs of our existing customers and, attract new ones to our brand,” said Ann Lawson, Head of Rights, Academic Books Division at Oxford University Press.
The Concise Oxford English Dictionary:
Ideal for students and teachers, the 11th edition of the Concise Oxford English Dictionary offers the most authoritative description of the English language, with up-to-date coverage of over 240,000 words, phrases, and meanings, drawn from the largest language research programme in the world. It also shows pronunciation using the International Phonetic Alphabet and provides digital voice recordings for more than 50,000 popular words.
About Oxford University Press:
Based in Oxford England, Oxford University Press is the world’s largest university press. Publishing more than 4,500 new books a year, with a presence in over fifty countries, it has become familiar to millions through scholarly works in all academic disciplines, school and college textbooks, business books, dictionaries, reference books, and journals.
About Clever-stuff:
Founded in 2001, Clever-stuff Ltd develops new technologies and brands in the personal storage and entertainment market in Europe. It is responsible for the busbi and disgo range of products which include USB Flash Drives, Video Camcorders and SD Flash Cards. Some disgo and busbi USB Flash Drives are U3 enabled, which allows programs and personal preferences to be carried on the USB Flash Drive, as well as the launching of software, and accessing ones own data on any Windows XP or Wondows Vista
For further information, contact:
For more info about Clever-stuff visit: www.clever-stuff.ie or
Contact Ailbhe Farrell on +353 94 9374100 or via email: enquire@clever-stuff.ie
